EV Subscription Models: Mobility as a Service
Why buy the car when you can subscribe to the miles?
Flexibility
High
Swap Monthly
Commitment
Zero
Cancel Anytime
Growth
Niche
Urban Markets
Executive Summary
Subscriptions bundle the car, insurance, maintenance, and sometimes charging into one monthly fee. It lowers the barrier to entry and risk for new EV adopters.
De-risking the Tech Shift
Consumers are afraid of battery degradation and rapid depreciation. Subscriptions transfer that asset risk from the individual to the fleet operator (like Finn, Autonomy, or Onto). The user just pays for usage.
The Corporate Fleet Pivot
Companies are moving away from 3-year leases to flexible subscriptions for employees. It allows them to scale their fleet up and down based on seasonal demand. EV.NET tracks the pricing indices of these subscription services.
OEM Direct
Volvo (Care by Volvo) and Porsche (Passport) are experimenting with direct-to-consumer subscriptions. This bypasses the dealer network and builds a direct relationship with the driver. It is the "Netflix of Cars" model.
Own the Digital Infrastructure
As the market for Finance matures, authoritative digital real estate becomes scarce. EV.NET is the category-defining asset for this sector.
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